Make sure the right people understand why you matter.
RKESTRA helps organizations become known, understood and connected to the people who can accelerate their growth and impact in Canada.
A strong product, service or idea is only part of the equation. Government, industry, partners, stakeholders and media need to understand what you do, why it matters and what they should do about it.
Our four-week Canadian Market Positioning Sprint gives you a practical strategy to strengthen your profile, relationships and influence in Canada.
How it works
Week 1: Understand your position
We review your current profile, messaging, relationships and priorities to identify strengths, gaps and opportunities.
Week 2: Map the people who matter
We identify the government, industry, media, stakeholder and partner audiences most relevant to your goals, including five to ten priority relationship targets.
Week 3: Clarify your message
We develop clear, audience-specific messaging that connects what you do to the issues and priorities that matter to the people you need to reach.
Week 4: Build the path forward
We create a practical six-month visibility and engagement plan outlining who to meet, where to show up and how communications, government relations, partnerships and stakeholder engagement can work together.
RKESTRA will also initiate one priority outreach or briefing opportunity to help put the plan into action.
What’s included
- Review of your current Canadian profile and positioning
- Mapping of priority audiences and stakeholders
- Audience-specific messaging
- Five to ten priority relationship targets
- Government and stakeholder engagement recommendations
- Media and executive-profile opportunities
- Potential strategic partnerships
- Relevant events and roundtables
- Six-month visibility and engagement plan
- One initial outreach or briefing opportunity
One strategy. The right relationships.
We bring communications, government relations, media, partnerships and stakeholder engagement together around one objective:
Helping the people who matter understand your value and want to engage with you.
The Canadian Market Positioning Sprint is ideal for organizations entering the Canadian market, expanding their presence, launching something new or looking to strengthen their profile and relationships.
You know the value you bring. We help Canada understand it.