You’ve built the technology. Now make sure the right people understand why it matters.

RKESTRA helps technology companies become known, understood and connected to the people who can accelerate their growth in Canada.

Having a strong product is only part of the equation. Government decision-makers, industry leaders, potential partners, stakeholders and media need to understand what you do, why it matters and, most importantly, what they should do about it.

That’s where we come in.

Our four-week Canadian Market Positioning Sprint gives your company a clear strategy for building its profile, relationships and influence in Canada without committing immediately to a long-term communications or government relations program.

How it works

Week 1: Understand your position

We start by reviewing how your company currently presents itself in Canada.

We look at your existing profile, messaging, relationships, business priorities and visibility to identify where you are well positioned — and where there are gaps.

The goal is simple: understand where you are today before deciding where you need to be.

Week 2: Map the people who matter

We identify the government, industry, media, stakeholder and potential partner audiences that can help advance your Canadian objectives.

Rather than generating a long list of names, we focus on the relationships that matter most and identify five to ten priority targets for engagement.

Week 3: Make your technology matter to them

Technology companies often communicate what their product does. We help articulate why it matters to the audience you are trying to reach.

We develop clear, accessible messaging that translates technical capabilities into the issues your audiences care about — whether that is economic growth, productivity, public policy, investment, competitiveness, jobs, security or solving a specific industry challenge.

Your government message may be different from your media message. Your potential partner may need to hear something different again.

We make sure each audience understands the value.

Week 4: Build the path forward

We turn the strategy into a practical six-month visibility and engagement plan.

The plan identifies where your company should show up, who you should meet, what conversations you should be part of and how communications, government relations, stakeholder engagement and partnerships can work together.

And we don’t stop at the plan.

RKESTRA will initiate one priority outreach or briefing opportunity to begin putting the strategy into action.

What’s included

• Review of your company’s current Canadian profile and positioning

• Mapping of relevant government, industry, media and stakeholder audiences

• Clear messaging tailored to priority audiences

• Five to ten priority relationship targets

• Strategic recommendations for government positioning and relationship development

• Media and executive-profile opportunities

• Identification of potential strategic partnerships

• Recommendations for events, roundtables and opportunities that put your company in the right room

• Six-month visibility and engagement plan

• One initial outreach or briefing opportunity arranged by RKESTRA

One strategy. The right relationships.

We don’t treat public relations, government relations, communications and stakeholder engagement as separate exercises.

They are different tools serving the same objective: helping the people who matter understand your company, recognize its value and want to engage with you.

Depending on your priorities, RKESTRA can help with:

• Government positioning and relationship development.

• Media strategy and executive profile

• Stakeholder mapping and introductions

• Strategic partnerships

• Events and roundtables

• Clear messaging for non-technical audiences

The Canadian Market Positioning Sprint is ideal for funded technology companies entering Canada, expanding their Canadian presence, launching a new technology or looking to build stronger relationships with government, industry and other influential stakeholders.

You have built the technology.

We help Canada understand why it matters — and what to do about it.