{"product_id":"canadian-market-positioning-sprint-get-known-understood-and-connected-in-canada","title":"Canadian Market Positioning Sprint: Get known, understood and connected in Canada","description":"\u003ch2\u003eYou’ve built the technology. Now make sure the right people understand why it matters.\u003c\/h2\u003e\n\u003cp\u003eRKESTRA helps technology companies become known, understood and connected to the people who can accelerate their growth in Canada.\u003c\/p\u003e\n\u003cp\u003eHaving a strong product is only part of the equation. Government decision-makers, industry leaders, potential partners, stakeholders and media need to understand what you do, why it matters and, most importantly, what they should do about it.\u003c\/p\u003e\n\u003cp\u003eThat’s where we come in.\u003c\/p\u003e\n\u003cp\u003eOur four-week Canadian Market Positioning Sprint gives your company a clear strategy for building its profile, relationships and influence in Canada without committing immediately to a long-term communications or government relations program.\u003c\/p\u003e\n\u003ch1\u003eHow it works\u003c\/h1\u003e\n\u003ch2\u003eWeek 1: Understand your position\u003c\/h2\u003e\n\u003cp\u003eWe start by reviewing how your company currently presents itself in Canada.\u003c\/p\u003e\n\u003cp\u003eWe look at your existing profile, messaging, relationships, business priorities and visibility to identify where you are well positioned — and where there are gaps.\u003c\/p\u003e\n\u003cp\u003eThe goal is simple: understand where you are today before deciding where you need to be.\u003c\/p\u003e\n\u003ch2\u003eWeek 2: Map the people who matter\u003c\/h2\u003e\n\u003cp\u003eWe identify the government, industry, media, stakeholder and potential partner audiences that can help advance your Canadian objectives.\u003c\/p\u003e\n\u003cp\u003eRather than generating a long list of names, we focus on the relationships that matter most and identify five to ten priority targets for engagement.\u003c\/p\u003e\n\u003ch2\u003eWeek 3: Make your technology matter to them\u003c\/h2\u003e\n\u003cp\u003eTechnology companies often communicate what their product does. We help articulate why it matters to the audience you are trying to reach.\u003c\/p\u003e\n\u003cp\u003eWe develop clear, accessible messaging that translates technical capabilities into the issues your audiences care about — whether that is economic growth, productivity, public policy, investment, competitiveness, jobs, security or solving a specific industry challenge.\u003c\/p\u003e\n\u003cp\u003eYour government message may be different from your media message. Your potential partner may need to hear something different again.\u003c\/p\u003e\n\u003cp\u003eWe make sure each audience understands the value.\u003c\/p\u003e\n\u003ch2\u003eWeek 4: Build the path forward\u003c\/h2\u003e\n\u003cp\u003eWe turn the strategy into a practical six-month visibility and engagement plan.\u003c\/p\u003e\n\u003cp\u003eThe plan identifies where your company should show up, who you should meet, what conversations you should be part of and how communications, government relations, stakeholder engagement and partnerships can work together.\u003c\/p\u003e\n\u003cp\u003eAnd we don’t stop at the plan.\u003c\/p\u003e\n\u003cp\u003eRKESTRA will initiate one priority outreach or briefing opportunity to begin putting the strategy into action.\u003c\/p\u003e\n\u003ch1\u003eWhat’s included\u003c\/h1\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eReview of your company’s current Canadian profile and positioning\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMapping of relevant government, industry, media and stakeholder audiences\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eClear messaging tailored to priority audiences\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFive to ten priority relationship targets\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eStrategic recommendations for government positioning and relationship development\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMedia and executive-profile opportunities\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIdentification of potential strategic partnerships\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRecommendations for events, roundtables and opportunities that put your company in the right room\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSix-month visibility and engagement plan\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eOne initial outreach or briefing opportunity arranged by RKESTRA\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch1\u003eOne strategy. The right relationships.\u003c\/h1\u003e\n\u003cp\u003eWe don’t treat public relations, government relations, communications and stakeholder engagement as separate exercises.\u003c\/p\u003e\n\u003cp\u003eThey are different tools serving the same objective: helping the people who matter understand your company, recognize its value and want to engage with you.\u003c\/p\u003e\n\u003cp\u003eDepending on your priorities, RKESTRA can help with:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eGovernment positioning and relationship development.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMedia strategy and executive profile\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eStakeholder mapping and introductions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eStrategic partnerships\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEvents and roundtables\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eClear messaging for non-technical audiences\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Canadian Market Positioning Sprint is ideal for funded technology companies entering Canada, expanding their Canadian presence, launching a new technology or looking to build stronger relationships with government, industry and other influential stakeholders.\u003c\/p\u003e\n\u003cp\u003eYou have built the technology.\u003c\/p\u003e\n\u003cp\u003eWe help Canada understand why it matters — and what to do about it.\u003c\/p\u003e","brand":"RKESTRA ","offers":[{"title":"Default Title","offer_id":52161375437088,"sku":null,"price":9500.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0968\/4782\/3136\/files\/ChatGPTImageAug7_2026_01_25_12PM.png?v=1786123538","url":"https:\/\/rkestra.ca\/products\/canadian-market-positioning-sprint-get-known-understood-and-connected-in-canada","provider":"RKESTRA ","version":"1.0","type":"link"}